Gone are the days of telemarketing, newspapers ads, direct mail and yellow pages. These all were the traditional marketing strategies that would probably be found fine and successful in the past time or the decades ago. Nowadays, sticking to these tactics only can’t bring the positive results. Now when the whole world has gone mobile, it has become essential to merge the online marketing and offline marketing as most of the people are using social media and search engines, so to get more engaged with their customers and attaining success in their business, it is essential to merge online and offline marketing.
For this you don’t have to dump efforts of your offline marketing and get engage in online marketing. There are the ways to merge your offline marketing efforts to online marketing. This would help you to achieve success in your business. Here are some of the ways, how you can merge or blend online and offline marketing efforts.
Test message marketing: Integrating text message marketing is the call to actions that is sent to the customers who are interested in and love your business. Make your offers exclusive and in such a way that the customers don’t need to bring paper coupon. For instance: Text PIZZA to 58978 for a free order of garlic bread on your next visit. When you are using text marketing for growth of your business, and then ensure that you maintain the frequency of your messages to 1 for every 2 weeks so as to achieve maximum redemption. Besides make this offer for limited time and include expiration date.
Business cards: Every person involved in the business has business cards and this can be a great way to merge online and offline marketing. You can do this by including your social media profiles on it. Business cards are basically for providing the contact information like contact number, address of the person and now also the social media profiles.
Allow your employees to include their personal Linked In profiles on the business cards. This will help them to connect with their clients and getting engaged with them.
Create such business cards which only include your Facebook id and twitter handle or any other Social Media profile. Doing this will encourage your customers to connect with you on social media.
Include information in print advertising: Print advertising is still working a lot for local businesses, so we don’t suggest dumping this marketing strategy, instead utilize this print media for Online Marketing. Include your social media profiles in these print advertisements. These print advertisements will bring you the customers in less quantity as it gives less information about your business and will only attract those persons that are ready to buy but to increase this limited customers, including Social Media profiles in your advertisements can help you.
At last, here are some of the benefits of blended marketing (both online and offline marketing) :
Gain greater exposure- Helps you to track the effectiveness of various campaign efforts
- Identify the strengths of both online and offline marketing strategies
- Create brand awareness online and offline
- Present yourself as stable and strong business
- Increase sales
Generate various sources to feed your sales funnel- Market your products and services both online and offline.
Summary: Integrating both online and offline marketing techniques can ensure more success to your business by bringing more customers.
Author Bio: This Guest Post is created by Kristine, Content Writer in SEO Company. She shared here online marketing experience through her writing skill
Blend Online and Offline Marketing for More Success in Business
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