There is a lot of fighting between developers about which is better – mobile apps or mobile websites. While mobile websites are getting better, there’s just no competing with apps. Because these are specifically made for devices such as tablets and cell phones, they work better on these devices than many websites.
1. Mobile Apps Offer Interactivity
Image via Flickr by ZERGE_VIOLATOR
One of the best reasons apps are a great option for most businesses is simply because they offer interactivity. You can have your customers easily interact with your product or service in a way they can’t when they’re on a website. The touch input that these apps have made them great for a variety of businesses. If you’re offering a game or any product that requires customers to interact, it’s crucial to have an app.
2. Mobile Apps Offer Better Personalization
With a mobile app, users are able to more easily customize their experience. From a personalized greeting to changing the interface, these apps are a great option. This is especially helpful when users are keeping personal information on the app, such as notes or documents. An app can ensure that users have a better experience with the customization and helps ensure that it is easily usable.
3. Mobile Apps Offer Usability
Websites are great. They can be accessed from a variety of devices. However, with an app, users have the ability to access their information much more easily. In fact, while apps work extremely well on fast satellite Internet, they can also be programmed to be used when offline, as well. This makes them extremely valuable to users who can’t be connected to the Internet all the time. Websites require constant Internet connection, which can be problematic.
4. Mobile Apps Offer a Budget Conscious Option
If you already have a website, you’re going to need to make sure that it’s compatible with mobile devices, like the blackberry 10 on t- mobile, if you want your customers to be able to easily access it from their cell phones or tablets. However, if you must have a new mobile site created, or if you don’t have a website at all yet, a mobile app can end up being much more affordable. It’s important to check with your developer, to find out which will fit in your budget better.
5. Mobile Apps Offer Feature Integration
Whether you need users to turn on their GPS or you have an option to use their camera for a feature on your app, this is one major advantage of apps over websites. Though some mobile websites are able to integrate some features of cell phones and other mobile devices, it is difficult. On top of that, apps offer a much larger range of feature integration than websites can hope to achieve.
Mobile apps offer a much better option for many companies. However, when trying to decide on a mobile app or a website, it’s important to take a look at your company and product. Make sure that an app will work for what you’re trying to give to the users.
5 Reasons Mobile Web Can"t Compete with Mobile Apps
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