Since what you make as a realtor is a direct consequence of the number of accounts you can fit into your working day, maybe I should begin by asking you what you are not doing to capture more of the action in your corner of the market. The level of competition in the property market has risen due to hard times in an economy that is stuck in recession, and closing a deal has never been easy. The high level of competition calls for account support through a data management system that can effectively monitor portfolio performance for different clients while you are on the go.
How best can you manage all your contacts, prospects and leads, be able to get all reports and alerts, keep your work flow tasks, and be everywhere at the same time with the minimum of effort? That is what I would like us to share in this article.
Adopting mobile solutions
Your lifeline is your ability to maintain the highest level of customer service. The first place to begin is adoption of different mobile solutions that function on tablets, smartphones, PDAs and other mobile devices. All round communication, and the capacity to act on any information no matter where you are now determines the difference between a successful and a lame-duck realtor. To manage multiple properties and hundreds of clients requires a robust database and content management system that you can take everywhere with you away from the office.
Times have changed and being stuck in an office with a bunch of files and an old computer will not see you put bread on the table. Hoping for business as an anonymous entity would be like waiting for manna to drop from heaven. You need a vigorous marketing campaign in which you can send text messages and letters, use branded emails, record, file and locate notes for all the clients and organizations that you deal with by merely pressing buttons.
One area where many realtors have not really exploited is in the use of social media, but with modern mobile apps, you can leverage most your campaigns across all your contact channels including social media. Moving into the cloud will enable you to accomplish the following quite easily
- Get short cuts to accessing all your project summaries and listings
- Search notes for all your contacts and be able to send out invites
- Get custom fields and field groups in your page layouts
- The ability to export projects in CVS format ready to print
- analyze drip marketing and personalized mass email campaign results with the ability to show who opened emails and whether they followed any of your links
- Letting your clients know of what is on offer by sending out e-Newsletters from industry experts
- Free facebook apps that can help you convert “Likes” into a stream of revenue. Known as social pull, this allows you to unify social and lead generation processes
This is just a wakeup call in case you are stuck in the old style ways of doing things and not doing anything to include ICPM property managers tarneitin your act. There is virtually nothing you cannot do to make your business more efficient and productive using mobile solutions. To find out how, visit http://www.icpm.com.au/real-estate-truganina.php and you will certainly begin your way up the ladder.
10 Important Uses of Mobile Solutions to Move Real Estate into the Cloud
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