Are You Hurting Your Brand Without Knowing It?

The internet has changed the way businesses run. More specifically, it has changed how marketing and promotion occur. Your online presence is a necessity for success, however it can also hurt your reputation unbeknownst to you. How can you be sure that your online presence is not damaging your business? What can you do to maximize the power of your internet profiles? Let’s look a little bit deeper.

Man covering his head with laptop – Shutterstock

Take control

The internet gets everyone talking. It seems like going viral is the biggest buzz word today. Having content go viral exposes it to millions in an incredibly short period of time. This can also hurt you if the wrong material starts spreading like wildfire. Business owners need to take charge of their online reputation. You can start by finding out what others are saying about you. Search your business name on Google and search out any negative comments. Dealing with them on a personal level can prevent them from spreading and creating a negative reputation.

Dealing with posers

If your company begins to gain momentum, you may find some posers online using things like a nickname or part of your branding to steal your thunder. Registering any domain names that could be mistaken for yours is a way to prevent this. You never want a customer to mistakenly show up on a website that looks just like yours, but actually originates from a state or country far away.

Get out there to be seen

Not having proper exposure online can also limit your business without even realizing it. Today, most forward thinking companies are utilizing every social media platform to reach their target audience and build their brand. Fill out your profiles on Twitter and Facebook entirely. Link both of them to your company’s homepage.

Keep your profiles unique, yet relevant

Try and differentiate what each profile is posting about. You can use Twitter to update followers on something happening on your Facebook page, or a new relevant blog post etc. Why should you do this? Keeping things different enough will make sure people follow you on multiple platforms, rather than just one. Imagine being a user getting the same notification on Twitter, Facebook and LinkedIn every day. It would get annoying. The message across your profiles should be consistent to your company’s values and ideas, just keep the content varied enough to entertain your followers.

Find more followers/subscribers

If you neglect promoting your social platforms, their entire existence is more or less futile. Leaving links to your Twitter page in your email signature, or a link to your Facebook profile on your business card is a good start. The more people that you get sharing your links and content the better chance you have of reaching higher ranks on major search engines. Social media is an essential part of every company’s online marketing strategy.

Are your webpages causing you to lose clients?

Are your social media profiles and web pages all designed to be user friendly? Is your text easy to read? Do pages load quickly? All of these play a role in negatively impacting your brand if they are not up to par. Think about user experience and test all of your webpages for functionality on multiple browsers. If part of your online representation is rubbing potential customers the wrong way, they will not spend time on your pages and are likely to make sure their friends don’t bother either.

Every action you take either helps or hurts your brand. A lot of these happens on the internet right under your nose. Your homepage and social profiles should be representations of your company. Keep everything honest, relevant and fun. If you don’t want to hurt your branding, make sure that your entire online repertoire is attractive enough to capture clients.

Are You Hurting Your Brand Without Knowing It?

How Your Internet Marketing Can Stand Out From the Competition

With the boom in internet marketing, many case studies, both of successful and frankly boring internet marketing activities have emerged. These offer many insights into internet marketing, and more importantly, how a few changes in your paradigm can drastically change your entire outlook and perspective of internet marketing.

Channelized well, the internet can bring you fame, fortune and fans.

Know that it is a campaign

There is a difference between a internet marketing activity and a campaign. Simply setting up a Facebook page and working to get fans and Likes – that is an activity. Organizing regular activities, developing a sense of consistency in the content you put out, and constantly adapting to new ways to make everything better (visibility, fan experience, etc), and giving the fans to look forward to over a period of time – that’s how a campaign stands out.

There’s nothing wrong with a one-day Facebook placement   – if simply awareness is what you’re looking for. However, a campaign means you need to design a plan that covers all your bases as per your goals and brand, and make it adaptable.

Quality over Content on Social Media

More often than not, scoring thousands of fans overnight does not indicate that your brand has “made it.” It won’t increase sales, visibility, or even overall Facebook relevance.  Even a novice internet marketer knows that you can buy Facebook Likes (or for that matter, Twitter and Pinterest followers for a small fee)

On the other hand, a few hundred loyal fans that are engaged by your content, responsive on your social media feed, and are personally invested enough to spare a few minutes of their online time on your content   - they are more valuable.

Know your Goals

This is perhaps, but most commonly ignored principle of any internet marketing. There is no shame in being clear that you want to use the internet to target potential buyers, or to advertise something.

Simply put, do you want fame, fortune or fans – or all of them?

If you are not focusing your energies into one clearly specified goal, your efforts will be scattered, diluted by wanting to do too much – and you’ll end up boring the fans.

A few conversions to actual purchases are preferable to people who are looking to simply Like or Retweet a post and then forget about it.

It could be a Google ad for that matter. The point is, state your USP, and state your price clearly. People are looking to buy too.

Are you relevant to real life?
Especially for online sales branding, you have to be relevant to their real life experience. It could as simple as regularly posting photos of happy customers and testimonials, or spotting their wares in destinations around the city or country. You have to make your customers know that this is not just another online-entity but a physical tangible product that they can also be a part of.

Cutting edge SEO services are the defining aspect of a good online marketing strategy.

How Your Internet Marketing Can Stand Out From the Competition